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Tax Statement Copywriting Tips
Say thank you to the donor and let them know they have made an impact. Save the story - this is a more “formal/factual” communication. But it can still be a very heartfelt communication. For example: "Name, I can’t thank you enough for your ...
Monthly Giving Copywriting Tips
Make the focus of the entire mail package about monthly giving, not one-line in the middle of the letter or on the remit device. People love to know, tacitly, what their gift will buy or do. If they can visualize what you are offering, your success ...
Donor Renewal Copywriting Tips
Create an emotional opening paragraph, sentence, or even just one word. If the reader can visualize themselves in the story, you have done a great job. Stories with an unsolved ending pull at the heartstrings and create the sense of need and urgency ...
Membership Renewal Copywriting Tips
Acknowledge and thank the member for being a part of your organization. Don’t jump directly into “It’s Renewal Time!” Remind the member of the value. You may choose to include a few (about 3) brief bullet points to highlight successes, lending ...
Donor Acquisition Copywriting Tips
Most of the same "rules" from donor renewal communications apply here. But there is a glaring difference - these people may not know you, or, they might know you a little bit, heard of you through a friend, or they may have heard of the work you're ...